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Development plan Map GTK |
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AIM AND PURPOSE The aim of the development plan for Bötombergen is to develop the future activities of the area according to a strategically made plan. It has to appear clearly from the plan what measures must be taken in the area during a given number of years.The aim of the development plan for Bötombergen is to develop the future activities of the area according to a strategically made plan. It has to appear clearly from the plan what measures must be taken in the area during a given number of years. The purpose is to get a functional area where the visitors can participate in: - activities that suit the whole family - activities that give nature experience - activities that give people of today a view of the life during the cave dwellers’ epoch - activities in all year round sports LONG-TERM ACTIVITY The purpose is to plan an activity that in a long view will be self-supporting and economically profitable. This is done by developing Bötombergen to a place that is widely known for its special nature, history, culture and sports facilities all year round. The aim of the long-term activity is also to have a regional - Nordic and international function. This is realized by developing opportunities for different events and competitions partly in winter sport and partly by investing in tourism. REALIZATION A project leader is employed to draw up a tangible development plan for Bötombergen. The plan is to include proposals for measures to be taken to make the area attractive for visitors. The realization is carried out according to the following proposal modules: 1. Product development / package solutions Product development for different alternative package solutions including also the supply of service and tourist experiences in the immediate surroundings (Southern Ostrobothnia, Ostrobothnia) 2. Strategy for marketing of the area A strategy is to be developed for extensive long-term marketing of Bötombergen (in Finland and abroad). 3. Planning of the area The area has to be planned from an overall perspective.The different parts consisting of nature, history, culture, sports activities and construction of facilities, accommodation (small houses) etc. have to be co-ordinated to a development plan where all these parts are taken into consideration in a balanced and environment adapted way. 4. Search for further development possibilities by different EU programs For further development of Bötombergen more project means will be needed to realize the different parts. An active follow up of different EU programs and proposals for new project plans have to be made. 5. A Training for guides is being planned Guides with a good knowledge of languages, competence and knowledge of the nature, history and culture etc. of Bötombergen have to be trained to serve and take care of the visitors. 6. Building up / creating a permanent organization for Bötombergen. TIMETABLE
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